Party's Over

Agency: FCB Chicago

Project: Your Mitey Problem, TV

My role: Lead Copywriter

Director: Traktor, Ole Sanders

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The Ask: After winning the Tarsus business with my team at FCB, we were tasked with creating a TV campaign that not only introduced this launch product to a niche audience, but introduced the audience to their disease. It was an advertising turducken, an awareness campaign inside of a launch campaign inside of a product campaign.

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Our solution: Your Mitey Problem was created to solve the multi-faceted task of an awareness campaign showcasing a solution. We created a character, the Mite, who was shown to be the perpetrator of several unsavory issues on the eyelid. We chose production partners that could execute our gross-yet-effective vision with care and humor, literally flooding a set in Bulgaria in the process.