Because She Matters
Unbranded HCP and Patient interviews for Novo Nordisk
HCP Interview: Dr. Davila
Patient Interview: Tracye
Agency: Rise & Run (now Biolumina)
My Role: Lead Copywriter
Creative Director: Alicia Harris
Background: In the medical community, it was long thought that women could only be carriers of hemophilia, not symptomatic. We now know this is false. Women may experience different symptoms and have a more difficult path to diagnosis.
Goal: Create a series of educational interview videos to highlight women with hemophilia and show how their treatment and path to diagnosis is unique.
Result: Two interview videos, one for an HCP audience and one for a patient audience, featuring engaging dialogue and education for both audiences when it comes to navigating a hemophilia diagnosis and treatment plan.