THIS IS LIVING WITH UC

Agency: FCB Chicago

Role: Copywriter

The Ask: Create a real panel discussion with real patients, a real GI doctor, and host Melody Blackwell while remaining compliant with FDA and Pfizer legal requirements.

Our Solution: We created a branded set and interviewed each participant ahead of time to get an approved “script,” allowing us to direct the conversation in a natural way while providing talking points for each patient. The result was a 15 minute long video release on World IBD Day 2023 across social.