HOW TO TAKE OZEMPIC

Agency: Cult Health

Project: Instructions for Use Video, multimedia

My Role: Associate Copywriter

Director: Joe Pernice

The Ask: Create a new, updated video to showcase how the OZEMPIC pen is used while keeping viewers engaged and interested

Our Solution: We wanted this video to speak to both patients and caregivers. We created a scenario featuring two friends heading to the farmer’s market. Laura stops by Julie’s house before heading out, and Julie quickly takes her OZEMPIC shot before leaving. Laura informs Julie that her husband is also starting OZEMPIC, so Julie talks Laura through the process. The end result was a realistic snapshot of life with OZEMPIC, showcasing how the medication fits easily into a regular routine.